Gaming Insurance

The gaming industry is fast-moving, highly creative, and increasingly complex. From indie developers to large international publishers, studios face risks that extend far beyond traditional business insurance. Intellectual property disputes, user-generated content, cyber exposure, and regulatory obligations are just a few of the challenges that can affect developers, publishers, and service providers.

GG Insurance

The global gaming industry is one of the most dynamic and fast growing sectors in the creative economy. Alongside innovation and opportunity, it also brings a distinct set of risks such as intellectual property disputes, user generated content issues, cyber exposures, contractual liabilities and regulatory challenges. Standard commercial insurance policies rarely provide the breadth or precision required to address these realities.

GG Insurance is the market leading insurance solution for the games industry. Established as the dedicated gaming division of General & Medical International, it was created specifically to meet the needs of developers, publishers, studios, platforms and service providers worldwide.

Our approach is underpinned by specialist wordings that combine professional indemnity, media liability, cyber, crime and directors and officers liability into a single integrated solution. This provides clients with comprehensive protection that reflects the interconnected nature of their risks while eliminating the gaps that often arise from fragmented policies.

What distinguishes GG Insurance is not only the cover itself but also the insight behind it. The team is actively engaged in the gaming ecosystem, working with industry associations, attending events and supporting the community. This involvement ensures that our products evolve with the sector and that our advice remains commercially relevant.

Through GG Insurance, General & Medical International delivers specialist protection backed by strong insurer relationships and the credibility of the Lloyd’s market. Whether supporting an independent studio or a major international publisher, our commitment is to safeguard creativity, protect revenues and provide certainty in an industry defined by constant evolution.

We genuinely care about the Games Industry

We are not simply providers of insurance but active supporters of the creative community, taking the time to understand how studios operate and the challenges they face. Our involvement in industry events, partnerships with trade associations and ongoing dialogue with developers reflects a commitment that goes beyond risk transfer. We see our role as protecting the people and ideas that drive innovation in gaming, allowing talent to thrive and businesses to grow with confidence.

What our clients have to say:

"A fantastic team of genuine and professional people. Insurance isn't something you want to mess up and with GG I feel informed about the decisions we make on what or what not to include in our policy year after year. They give us the confidence we need in our insurance to operate properly."

Max

MLC

They answered all my questions effectively and quickly. We were under time pressure and they helped me out massively. Thanks Phil and Harry!

Michael

Personalised, professional approach to providing insurance for an industry so many still fail to understand (video games development). It is a relief to be able to work with people who understand and apply the correct cover to our projects and company.

Robin

Designer

After having used many insurance brokers over the past 15 years, I finally found one that knows all about insurance coverage for video game developers. The owner, Phil Wildman, is a gamer himself and specializes in insurance for this industry. Plus their head office in London gives them an edge to be able to have in-person rapport with the people at Lloyd's. I feel in very safe hands with GG.

John Doe

Designer